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What is the Best Tool in your Marketing Toolbox?

Article Language: English
February 14, 2022,

SCORE's Kathy Bardins shares why your most important tool may not be what you think. The way you reach your customers--websites, social media, digital advertising--won't work unless you collect nd add a contact email to your database. Read on for the reasons this is so essential in completing your marketing toolkit.

Blog

What's New in the Insurance World

Article Language: English
February 10, 2022,

Supply chain issues may be impacting your insurance needs. Guest expert Ashley Whitney, President of Harbor/Brenn Insurance Agency, explains why you need an insurance check up and also explains possible refunds from the Michigan Catastrophic Claims Association.

Blog

Get Training at Your Local Community College

Article Language: English
February 7, 2022,

Featured expert Christy Lyons from North Central Michigan College's Corporate and Community Education, shares how and why small business owners should take advantage of the offerings available at their local community colleges.

Blog

When is the Best Time to Borrow Money for Your Small Business?

Article Language: English
January 25, 2022,

Rex Winter, SCORE Mentor, offers insights into timing small business borrowing, including proactively conducting business planning and examining your current financial situation.

Blog

Get Business, Not Busy

Article Language: English
January 19, 2022,

Getting clients (and sales!) takes time and energy. Sarah George of Connective Consulting offers tips for growing business without increasing busy-ness. Learn to make your growth efforts more effective so it takes less time and makes a bigger impact?

Blog

Surviving and Thriving in the New Year

Article Language: English
January 7, 2022,

It's 2022. Read on for some expert advice from SCORE mentor Tim Timmer, who shares some encouragement for remaining focused in the changing marketplace.

Blog

Graphic Tools for Small Businesses

Article Language: English
January 5, 2022,

Create digital content for your small business using the tools recommended by the Social Gurus Jasmine Turner and Kalley Atkins. The inexpensive, user-friendly graphics tools they recommend will help you transform the digital and print content for your small business.

Blog

SCORE values that earn client trust

Article Language: English
December 21, 2021,

SCORE mentor Sheila Simpson shares the importance of trust in client relationships--and how an initial meeting helps establish trust.

Blog

End-of-year checklist for small businesses

Article Language: English
December 20, 2021,

There is still time! Guest expert Megan Sullivan offers a checklist to ensure you complete end-of-year tasks for your small business.

Blog

Never Buy Instagram Followers and Likes!

Article Language: English
December 8, 2021,

Skip the popularity contest and focus in on developing a loyal, genuine following. Guest expert this month, Marcie Wolf, owner of Abuzz Creative, offers suggestions and warnings about developing your following on Instagram.

Blog

How long should your business plan be?

Article Language: English
November 22, 2021,

Paul Krecke, a volunteer business mentor with SCORE’s Tip of the Mitt chapter, has a business background in clothing retailing and commercial real estate. To request SCORE's free and confidential mentoring services for small businesses, call (231) 347-4150 in the Petoskey area or (989) 731-0287 in the Gaylord area.

Blog

Quality Content in your Marketing

Article Language: English
November 14, 2021,

Content marketing-- entertain, educate and inspire your customers. Guest expert Sarah George shares ways to use the 3 C's of Effective Marketing to develop material that fits your business and ideal client

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