Marketing, Public Relations & Sales Resources

COVID-19 has not only changed human experiences, outlooks, and behaviors, but the crisis has also brought shifts in how and what consumers buy. Use this guide to continue to grow as the pandemic continues.

We will explore resources and e-commerce tools that businesses can access through Shopify, as well as how small businesses can build online operations. Read more

In this post, we dive deep into ten hand-picked lead magnet strategies that have repeatedly proved their worth for small businesses

During the pandemic, you need to utilize all of your tools to ensure that your customers have all of the information possible about your business.

Small to mid-sized businesses can use virtual and hybrid events to their advantage. To accomplish this, they can look to Broadway shows for inspiration.

Best practices to market, advertise and increase the consumer base and sales of your small business using social media. Read more

Add a link to your Business Profile on Google to encourage customers to buy gift cards or make donations to support your business. Read more

Check out the Business Profile marketing kit to create free poster art, social posts, and art for window stickers, signs, and table tents. Read more

Create a free Business Profile on Google to make your business information searchable on Google Maps, Search, and other Google sites. Read more

If you're still using last quarter's marketing plan, you may be missing opportunities to reach your current customer base. Read more

How can a small business get more visibility online? To help answer this question, we asked for local SEO tips from 8 experts and small business owners.

How to become a real estate industry expert in three easy steps.