Developing a Marketing Strategy for Your Startup Business
This webinar, presented by Deluxe, will give your Startup the tools you need to quickly, easily and effectively create your ideal marketing strategy. Read more
View WebinarGain More Positive Online Reviews…and Manage the Negative Ones
This hands-on session will cover the latest trends related to online reviews, how to generate 5 star reviews, know what to do with negative reviews and much more. Read more
View WebinarMarketing Fundamentals: 8 Ways to Reach New Customers, Starting Today
Download this ebook which breaks down the marketing landscape into eight manageable steps. Learn why marketing is vital to your small business. Read more
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7 Keys for a Successful Seasonal Business
Is your business the 1 in 6 categorized as seasonal? SCORE Mentor Patti Bayne Tomczak shares insights into finding success by leveraging your off season..
Finding Your Ideal Client (PART 2)
Guest expert Sarah George, Connective Consulting, continues her advice on how to find your ideal client with tips for a Story Brand framework to guide your efforts.
The Impact of TikTok on Small Businesses
SCORE Tip of the Mitt chapter mentor and chairperson Sharon Schappacher explains why TikTok is worth considering for your small business--users spent $2.3 billion on the app in 2021! Find out how your small business can join in.
Let Your Brand Tell Your Story (Part 1)
Brand expert and marketing strategist Sarah George offers quick advice on storytelling and offers an overview of the tool Story Brand.
4 Simple Website Updates for Better Google Results
It's summer ... and a good time to check on your website. As marketing expert Marcie Wolf explains "having a website is not a one-and-done process." In this post, Marcie offers tips for helping consumers find your busiess.
What’s Happening in Retail Sales
SCORE mentor Sharon Schappacher shares stats relating to retail sales and changing consumer behaviors and how to stay true to your customers.
What is the future of retail?
How is technology changing the way brands sell to consumers? SCORE mentor Herb Carlson has the info you need to stay on top of the changing brand technology
Tips to Grow Your Business
Here's some expert advice to help you grow your small business from Sarah George, owner of Connective Consulting. How to make sure you don't neglect your marketing plan with limited staff.
10 Creative Ways to Use QR Codes
Featured expert Sommer Poquette shares tips for using QR codes.
Marketing Moment: Google Business Profile Tips for Local SEO
Get your Google Business Profile right with tips from guest expert Marcie Wolf, owner of Abuzz Creative.
The Importance of Networking and how it can benefit your small business
As the old saying goes--it’s not what you know, it’s who you know. Guest expert Tracy Dryovage, Vice President of Commercial Lending at First Community Bank in Petoskey, shares the importance of maintaining a solid network and how to increase your connections.
E-A-T: The Three Elements of Quality Content
Search Engine Optimization is Everything. Marcie Wolf explains why you need to understand your audience and how Google's Search Quality Rater Guidelines work ... so you can build traffic with expertise, authority and trustworthiness.