Marketing, Public Relations & Sales Resources

SCORE mentor Sharon Schappacher shares stats relating to retail sales and changing consumer behaviors and how to stay true to your customers.

How is technology changing the way brands sell to consumers? SCORE mentor Herb Carlson has the info you need to stay on top of the changing brand technology

Here's some expert advice to help you grow your small business from Sarah George, owner of Connective Consulting. How to make sure you don't neglect your marketing plan with limited staff.

Featured expert Sommer Poquette shares tips for using QR codes.

Get your Google Business Profile right with tips from guest expert Marcie Wolf, owner of Abuzz Creative.

As the old saying goes--it’s not what you know, it’s who you know. Guest expert Tracy Dryovage, Vice President of Commercial Lending at First Community Bank in Petoskey, shares the importance of maintaining a solid network and how to increase your connections.

Search Engine Optimization is Everything. Marcie Wolf explains why you need to understand your audience and how Google's Search Quality Rater Guidelines work ... so you can build traffic with expertise, authority and trustworthiness.

SCORE mentor Jim Abbey says remaining vigilant in monitoring your business's media exposure is essential and requires a dedicated employee to review electronic feedback every day. Get some tips for handling media coverage by reading more.

SCORE's Kathy Bardins shares why your most important tool may not be what you think. The way you reach your customers--websites, social media, digital advertising--won't work unless you collect nd add a contact email to your database. Read on for the reasons this is so essential in completing your marketing toolkit.

Getting clients (and sales!) takes time and energy. Sarah George of Connective Consulting offers tips for growing business without increasing busy-ness. Learn to make your growth efforts more effective so it takes less time and makes a bigger impact?

Create digital content for your small business using the tools recommended by the Social Gurus Jasmine Turner and Kalley Atkins. The inexpensive, user-friendly graphics tools they recommend will help you transform the digital and print content for your small business.

Skip the popularity contest and focus in on developing a loyal, genuine following. Guest expert this month, Marcie Wolf, owner of Abuzz Creative, offers suggestions and warnings about developing your following on Instagram.