Recorded Webinar

Developing a Marketing Strategy for Your Startup Business

This webinar, presented by Deluxe, will give your Startup the tools you need to quickly, easily and effectively create your ideal marketing strategy. Read more

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Recorded Webinar

Gain More Positive Online Reviews…and Manage the Negative Ones

This hands-on session will cover the latest trends related to online reviews, how to generate 5 star reviews, know what to do with negative reviews and much more. Read more

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eGuide

Marketing Fundamentals: 8 Ways to Reach New Customers, Starting Today

Download this ebook which breaks down the marketing landscape into eight manageable steps. Learn why marketing is vital to your small business. Read more

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Blog

10 Creative Ways to Use QR Codes

Article Language: English
May 10, 2022,

Featured expert Sommer Poquette shares tips for using QR codes.

Blog

The Importance of Networking and how it can benefit your small business

Article Language: English
April 10, 2022,

As the old saying goes--it’s not what you know, it’s who you know. Guest expert Tracy Dryovage, Vice President of Commercial Lending at First Community Bank in Petoskey, shares the importance of maintaining a solid network and how to increase your connections.

Blog

E-A-T: The Three Elements of Quality Content

Article Language: English
March 21, 2022,

Search Engine Optimization is Everything. Marcie Wolf explains why you need to understand your audience and how Google's Search Quality Rater Guidelines work ... so you can build traffic with expertise, authority and trustworthiness.

Blog

MEDIA EXPOSURE, Good or Bad?

Article Language: English
February 21, 2022,

SCORE mentor Jim Abbey says remaining vigilant in monitoring your business's media exposure is essential and requires a dedicated employee to review electronic feedback every day. Get some tips for handling media coverage by reading more.

Blog

What is the Best Tool in your Marketing Toolbox?

Article Language: English
February 14, 2022,

SCORE's Kathy Bardins shares why your most important tool may not be what you think. The way you reach your customers--websites, social media, digital advertising--won't work unless you collect nd add a contact email to your database. Read on for the reasons this is so essential in completing your marketing toolkit.

Blog

Get Business, Not Busy

Article Language: English
January 19, 2022,

Getting clients (and sales!) takes time and energy. Sarah George of Connective Consulting offers tips for growing business without increasing busy-ness. Learn to make your growth efforts more effective so it takes less time and makes a bigger impact?

Blog

Graphic Tools for Small Businesses

Article Language: English
January 5, 2022,

Create digital content for your small business using the tools recommended by the Social Gurus Jasmine Turner and Kalley Atkins. The inexpensive, user-friendly graphics tools they recommend will help you transform the digital and print content for your small business.

Blog

Never Buy Instagram Followers and Likes!

Article Language: English
December 8, 2021,

Skip the popularity contest and focus in on developing a loyal, genuine following. Guest expert this month, Marcie Wolf, owner of Abuzz Creative, offers suggestions and warnings about developing your following on Instagram.

Blog

Quality Content in your Marketing

Article Language: English
November 14, 2021,

Content marketing-- entertain, educate and inspire your customers. Guest expert Sarah George shares ways to use the 3 C's of Effective Marketing to develop material that fits your business and ideal client

Blog

What is Your Business Missing by Not Having a Website?

Article Language: English
October 10, 2021,

Why you need a website. Guest expert Marcie Wolf discusses how your business will benefit from maintaining your website.

Blog

The Importance of Online Reviews in Today's Small Business World

Article Language: English
September 23, 2021,

Good reviews will lead to more customers. Read these tips from SCORE mentor Tracey Dryovage for getting Google reviews that as part of your strategy to improve your SEO, increase clicks to your website and win more customers.

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