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The Importance of Online Reviews in Today's Small Business World

Article Language: English
September 23, 2021,

Good reviews will lead to more customers. Read these tips from SCORE mentor Tracey Dryovage for getting Google reviews that as part of your strategy to improve your SEO, increase clicks to your website and win more customers.

Blog

Three Ways to Connect with Clients

Article Language: English
August 1, 2021,

Guest expert Sarah George, owner of Connective Consulting, describes ways to grow your client base by following three steps for developing customer relationships: Ask, Tell, Listen.

Blog

Social Tip: Can You Actually “Own” a Hashtag?

Article Language: English
July 15, 2021,

Marcie Wolf of Abuzz Marketing tells us the ins and outs of hashtags and whether or not you can own one. Check out Abuzz Creative for more tips, too.

Blog

Size-Up Your Business With Consumers Energy

Article Language: English
July 6, 2021,

Guest expert Carlin Smith shares how small businesses can access free business intelligence provided by Consumers Energy's SizeUp program.

Blog

Who’s To Blame?

Article Language: English
June 16, 2021,

What makes a business succeed? Is it luck? Money? Management? Herb Carlson discusses the key to success is the people it employs.

Blog

Customer Service in the COVID-19 Era

Article Language: English

Your customers may not see your smile, but they can hear your smile says guest blogger Becky Philipp-Kranig, owner of Bearcub Outfitters in Petoskey, She explains why customer service remains the same during the pandemic, but the way we carry it out has changed.

Blog

A mid-summer status check for businesses

Article Language: English
August 4, 2020,

SCORE mentor Tracy Dryovage offers advice for local businesses on where to get help.

Course on Demand

Targeting Your Market

Event Language: English

This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles, and more. Read more

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Blog

How to Ace Your Customer Service During the Holiday Rush

Article Language: English
September 21, 2021,

COVID-19 has reshaped the holiday season for many retail stores, as 84% of customers changed their shopping behavior because of COVID-19. To help you thrive this coming holiday season, we'll share five tips to help you nail customer service in this article.

Blog

Why 8 Companies Offer Free Shipping On Their Website

Article Language: English
June 10, 2021,

To help you decide if you want your company to offer free shipping, we asked operation experts and business leaders this question for their best advice

Blog

9Ways To Convert Trial Offers To Paying Customers

Article Language: English
June 3, 2021,

To help business owners convert trials into paying customers, we asked marketing strategists and business leaders for their best insights.

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