SCORE's Kathy Bardins shares why your most important tool may not be what you think. The way you reach your customers--websites, social media, digital advertising--won't work unless you collect nd add a contact email to your database. Read on for the reasons this is so essential in completing your marketing toolkit.
Supply chain issues may be impacting your insurance needs. Guest expert Ashley Whitney, President of Harbor/Brenn Insurance Agency, explains why you need an insurance check up and also explains possible refunds from the Michigan Catastrophic Claims Association.
Featured expert Christy Lyons from North Central Michigan College's Corporate and Community Education, shares how and why small business owners should take advantage of the offerings available at their local community colleges.
Rex Winter, SCORE Mentor, offers insights into timing small business borrowing, including proactively conducting business planning and examining your current financial situation.
Getting clients (and sales!) takes time and energy. Sarah George of Connective Consulting offers tips for growing business without increasing busy-ness. Learn to make your growth efforts more effective so it takes less time and makes a bigger impact?
Create digital content for your small business using the tools recommended by the Social Gurus Jasmine Turner and Kalley Atkins. The inexpensive, user-friendly graphics tools they recommend will help you transform the digital and print content for your small business.
Skip the popularity contest and focus in on developing a loyal, genuine following. Guest expert this month, Marcie Wolf, owner of Abuzz Creative, offers suggestions and warnings about developing your following on Instagram.
Paul Krecke, a volunteer business mentor with SCORE’s Tip of the Mitt chapter, has a business background in clothing retailing and commercial real estate. To request SCORE's free and confidential mentoring services for small businesses, call (231) 347-4150 in the Petoskey area or (989) 731-0287 in the Gaylord area.
Content marketing-- entertain, educate and inspire your customers. Guest expert Sarah George shares ways to use the 3 C's of Effective Marketing to develop material that fits your business and ideal client