Skip the popularity contest and focus in on developing a loyal, genuine following. Guest expert this month, Marcie Wolf, owner of Abuzz Creative, offers suggestions and warnings about developing your following on Instagram.
Paul Krecke, a volunteer business mentor with SCORE’s Tip of the Mitt chapter, has a business background in clothing retailing and commercial real estate. To request SCORE's free and confidential mentoring services for small businesses, call (231) 347-4150 in the Petoskey area or (989) 731-0287 in the Gaylord area.
Content marketing-- entertain, educate and inspire your customers. Guest expert Sarah George shares ways to use the 3 C's of Effective Marketing to develop material that fits your business and ideal client
Why you need a website. Guest expert Marcie Wolf discusses how your business will benefit from maintaining your website.
Good reviews will lead to more customers. Read these tips from SCORE mentor Tracey Dryovage for getting Google reviews that as part of your strategy to improve your SEO, increase clicks to your website and win more customers.