Doing Good is Good Business
by Margo Johnson
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October 17, 2021
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In our Northern Michigan culture, talking with business owners about community responsibility and its benefits is like preaching to the choir. So many of you have been generously giving back in numerous ways for the entire time you’ve been in business. If you’d like to expand what you’re doing or initiate a first-time effort, here are some thoughts. To start, find alignments between your business mission and your community’s mission. Select a direction that will have a positive impact on both. Who are the stakeholders and what do you want to do that provides benefit to their cause — the environment, the arts, other small businesses? Start with one cause and expand when you’ve mastered it. As we always say to our SCORE clients — start small and grow as you succeed. Second, develop your plans with your employee team. Their engagement is essential, and you want them to feel passionate about whatever your company pursues. Their network will generate ideas on community and customer needs and interests and will combine with their own to benefit both your business and your chosen cause. Their ongoing feedback is essential. Third, share your plans and progress with your customers, clients, suppliers, and network. You want to engage them through communication to raise awareness and participation. You will collect helpful feedback and learn of further opportunities to expand your involvement.Here are some strategies for giving back— and it’s not about the money!
- Volunteering with your team is a form of teambuilding that strengthens company culture and increases productivity.
- Nonprofits can always use help — sometimes more than money; find meaningful opportunities to donate your team’s skillsets.
- Support local small businesses by buying their products, leaving positive reviews on their social media, and looping them into your network.
- Partner with nonprofits whose cause aligns with yours and is relevant to your industry and the community.
- Involve your customers by allowing them to participate financially with small donations or otherwise promote the cause.
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Margo Johnson
Margo Johnson filled a variety of human resource management roles in the automotive industry, and is now a volunteer mentor with SCORE’s Tip of the Mitt chapter.