Becky Philipp-Kranig is the owner of Bearcub Outfitters, the company launched by her mom, BJ, in October of 1998. Together they grew the store into the community presence that it is today. Bearcub Outfitters sells top-quality brands and offers brands that have an environmental story, whether it is with recycled products, responsible production, or making contributions to environmental or world causes. Bearcub Outfitters is also passionate about its commitment to our community. She holds a Bachelor of Business Administration degree from the University of Wisconsin-Madison.